This article was written on 02 Dec 2011, and is filed under Articles, Blog, Research, Tactics, Trends.

It’s Not Just Rudolph’s Nose That’s Red

Posted on December 2nd, 2011 | Leave a comment

So we’ve discussed the basics of color theory as it relates to the color red, and we showed you red logos and websites. But how does red fit in with regards to the rest of the design world, such as packaging and printed pieces? How can different shades of the same color communicate such a multitude of meanings? Wikipedia has 47 pages dedicated to different shades of red, and with this sheer variety, it is bound that different colors will have slightly different psychological associations. Let’s take a look at some other uses of the color red and reflect on the color psychology behind these designs…

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